What makes Tom's of Maine products 'natural'?

Tom's of Maine uses natural ingredients in its products. This is how they define what makes a product natural and suitable for them to use.

  • Sourced in nature
  • Simple and understandable ingredients
  • Free of artificial preservatives, colours, sweeteners, flavours, fragrances, and other additives
  • Free of animal ingredients
  • Made of high-quality ingredients
  • Subject to limited processing
  • Purposeful in the system of ingredients
  • Promote organically grown ingredients wherever possible and practical