Tom's of Maine make natural products. These are some of the things they don't use.
- Animal ingredients. Tom's of Maine use vegetable-based products, consistent with its ethical approach which does not allow it to test on animals
- Artificial colouring
- Artificial flavouring. Tom's of Maine use natural fruit and herb flavouring.
- Artificial preservatives
- Ethylene glycol, which some companies use to control the viscosity of their products
- Gluten
- Parabens
- Peroxides or bleach
- Phthalates
- Saccharine and other artificial sweeteners. Tom's of Maine use natural sweeteners and fruits and herb flavouring.
- Triclosan