Whole Foods Market has introduced an Eco-Scale rating system in its American stores with more than 90% of cleaning products sold passing its green cleaning test.
Full disclosure of ingredients on household cleaning products is not required by the US government though a poll carried out for Whole Foods Market indicated that three out of four consumers believed this to be the case.
And so the market introduced its own system where full disclosure of ingredients is required before a product can make it on to the shop shelves.
Jim Speirs, global vice president of procurement for Whole Foods Market, said: "We launched Eco-Scale to help shoppers make smarter, greener choices for their families and the planet and provide a way to know exactly what ingredients are in their household cleaning products."
Mr Speirs went on to say: "No one else in the industry has attempted to launch a set of standards as strict as Eco-Scale, so we knew we were asking our suppliers to enter uncharted territory.
"We’re so inspired by the commitment our vendors have made in eagerly taking on the challenge of getting certified. Together, we’re changing the meaning of green cleaning for the whole industry."
And it will come as no surprise to you to find out that amongst the Eco-Scale rated products are many of BigGreenSmile’s favourites, including Ecover, Earth Friendly Products, and Method.
Well done Whole Foods Market! You can find Whole Foods Market in the UK in Glasgow, Gloucestershire, and London.
[Image: Clotee Pridgen Allochuku]