World Water Week in Stockholm saw experts meeting to share thoughts and develop solutions to the planet’s most urgent water-related issues.
Global leaders called for increased investment and smarter water management to "avoid droughts, floods and pollution from further threatening the food, energy, and water security in a rapidly urbanising world."
By 2050, 80% of the world’s population is expected to be living in cities, with a lot of the growth taking place in areas prone to both water shortages and floods.
Anders Berntell, executive director of the Stockholm International Water Institute (SIWI) said: "Cities provide great economies of scale and offer excellent opportunities for effective infrastructure development, for increased re-use of water and waste, and for more efficient use of water and energy."
Gunilla Carlsson, the Swedish Minister for International Development Cooperation, added: "Increased access to clean water supplies and sanitation is an important catalytic force for development. The costs of not acting far exceed the costs of well-functioning, sustainable water resource management."
Closer to home, we can all practice "well-functioning, sustainable water resource management" by investing in a few water saving measures, such as a Hippo the Water Saver in your cistern or a timer for your daily shower. Or weekly if you’re that keen to save water.