Vanessa Paradis is the face of H&M's new eco-fashion collection

The Conscious collection is being launched in March and will feature clothes made from more sustainable materials including organic cotton and recycled polyester, according to the Yahoo Lifestyle website. It includes clothes for kids.

Johnny Depp’s former partner is pictured in the promotional shots sporting a natural beauty look with understated make-up and loose, natural hair.

"I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe," she told the website.

"I love the style and it works in an eco-friendly way because I like to use and reuse old clothes."

Paradis is also a big fan of natural skin care and natural products for babies and children. When she and Depp were still together, they set up solar panels on their island in the Bahamas, and used green technologies throughout their property.