Ecover has stressed that the decisions it makes in the development of its natural cleaning products are part of a commitment to "respect your world".

The natural cleaning brand tells readers of its blog that it strives to offer maximum efficacy while exceeding expectations in its product development.

However, it adds that consumer doubts still mean more could be done to increase the uptake of eco-friendly cleaning options.

"In theory, we know that we need to say goodbye to those containing toxic chemicals," the brand asserts.

"But, in practice, some still worry that many green cleaning agents aren't as effective."

To allay these fears, Ecover points to a recent report on dishwashing detergents from assessment group Consumer Reports.

In this study, Ecover's Ecological Dishwashing tablets were ranked among the top two performers overall.

With a total score of 89 per cent, the tablets were also among the only two products to receive 'excellent' ratings for grease-cutting and food removal.