Women are traditionally attracted to men by their personalities, good looks, humour, and even wealth, but now apparently their skin is very important too.
The Malaysia Star reports that a study carried out by skin care company SK-II polled 200 Korean women aged between 20 to 49.
“The measure of a man is no longer defined by his personal attributes or even status symbols,” says the Star. “According to women, skin has become the latest benchmark.”
The study apparently revealed that “the fairer sex were drawn to men with good complexions”.
“The study found that nine in 10 women were attracted to men with good skin and wanted their partners to maintain good skin whilst nearly the same number have been disappointed with a man’s bad skin condition in spite of how well-dressed he is,” says the Star.
“In addition, more than eight in 10 also agree that successful men are taking care of their skin behind closed doors.
“These insights change the conventional male perspective on skincare, with vibrant clear skin becoming the gold standard and a pursuit in the macho universe.”
Better get stuck into those natural men’s beauty