More and more shoppers are looking to enhance their natural beauty by opting for ethical fashion brands.

This is the view of British designer Christopher Raeburn, noted that at present the mainstream public still "shop in the same old way", but a growing number of people are now buying into the idea of owning a more ethical wardrobe.

He said: "They are prepared to spend a little bit more money because they can see it has been made in England and they can see the quality."

In fact, sales of ethical clothing have more than quadrupled across the last five years, reaching £175 million in 2009, according to Mintel.

Only around one-third of consumers surveyed by the company said they had no interest in ethical clothing products.

Mr Raeburn explained that his own designs are made from recycled military fabrics, with his latest range containing parachute material.

He said that giving new life to something old and unwanted makes developing new lines more exciting.