A natural beauty expert and celebrity stylist has said you can achieve the look of a catwalk star without using products full of chemicals.

Veteran American celebrity makeup artist Christy Coleman told natural beauty magazine Feelgood Style that eco products can be used to "achieve high fashion and everyday looks".

Ms Coleman admitted she had no idea how her clientele would react when she first filled her kit bag full of natural makeup instead of traditional high-end brands, but that she did it because she believed shunning chemical-filled products was the right thing to do.

She said that by using natural beauty products, women can "feel confident … and feel good about the decisions they are making".

More and more stylists are choosing natural beauty over traditional brands.

Janey Lee Grace, author of Imperfectly Natural Women, recently told the Daily Mail that she uses only natural products, including a natural skin care cream from Weleda called Skin Food.