products containing just a handful of organic ingredients could soon be more clearly distinct from those with long lists of potentially toxic chemicals, thanks to the US's Safe Cosmetics Act 2010.
The legislation aims to remove the possibility for ingredients to be included but not listed on the label - a loophole that exists due to the initial desire to protect the formulation of different brands' aromatic elements.
More recently, however, critics have claimed that the rules mean potentially harmful chemicals may be included in formulations and hidden under the general heading of "parfum".
Janet Nudelman of the Campaign for Safe Cosmetics says: "When there are cancer-causing chemicals in baby shampoo and mercury in skin cream, you know the system is broken."
Now the Safe Cosmetics Act aims to eliminate toxic chemicals entirely while requiring all ingredients to be disclosed in full - and includes support for small manufacturers to help them meet these new obligations.