Finding a product that replaces the usual toothpaste products with gentle, more natural cleaning ingredients may be a tough task.

Many small, independent companies have been bought by big corporations that often fill their products with synthetic chemicals, according to Mike Adams, the health ranger editor of Natural News.

Mr Adams believes that tooth soap offers the perfect alternative to normal toothpaste. It contains no sweeteners, sand (silicates), fluoride, dyes or chemical stabilisers and is specifically designed to clean teeth.

He identifies Weleda's brand of toothpaste as a range of products he can rely on.

"This is one of the rare, good brands of tooth cleaning products and their products are truly natural. They have a very nice calendula toothpaste, for example, that I highly recommend," he said.

Weleda has won countless awards for its commitment to natural beauty, including a Natural Lifestyle Magazine Award for best beauty/bodycare product in 2009 for its Skin Food range.