Aduna is an Africa-inspired health & beauty brand and social business. Its mission is to create demand for under-utilised natural products from small-scale producers in Africa.
The Aduna brand and products breathe the vibrancy of Africa into the daily lives of people all over the world, creating a virtuous circle of positive impact. The Aduna business model provides a sustainable alternative to aid in rural Africa. By creating a global demand for under-used and exceptional indigenous natural products in rural Africa that are either owned or cultivated by small-scale producers.