(20 products) Seep

Founded in the UK, Seep focuses on creating plastic-free cleaning tools that work as well as — or better than — conventional options, helping you make simple swaps without changing how you clean.  

Explore more cleaning tools, household essentials and plastic-free alternatives across our range.

Why choose Seep?

Seep products are designed to replace common cleaning items with thoughtfully developed alternatives that prioritise performance and material innovation.

• Plastic-free cleaning tools – designed to avoid traditional petroleum-based materials
• Made from renewable materials – including cellulose, loofah and natural fibres  
• No microplastics released – avoids shedding plastic fibres during use and washing
• Circular design approach – products designed to return to the earth or be recycled at end of life
• Tested for performance – developed to match or exceed conventional cleaning tools
• Vegan & cruelty-free – no animal-derived materials
• B Corp certified – meeting high standards of social and environmental performance  

 Seep makes it easier to rethink the everyday cleaning tools you use — without compromising on results.

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🟢 H2: Shop Seep by category

Find the right Seep products for your home:

• Cleaning tools – sponge scourers, cloths and brushes
• Bin liners – compostable and biodegradable options
• Rubber gloves – durable, reusable household gloves
• Cleaning kits – curated bundles for easy switching

Each product is designed to replace a common household item with a more considered alternative.

Powerful cleaning without plastic

Many everyday cleaning tools — such as synthetic sponges and microfibre cloths — are made from plastic and can release microplastics during use. Seep offers alternatives made from natural and renewable materials that are designed to clean effectively without contributing to this problem.  

From tackling kitchen grease to everyday surface cleaning, Seep products are developed to deliver reliable performance while rethinking the materials used.

Designed for a circular lifecycle

Seep products are created with a circular approach in mind — using materials that can break down naturally or be recycled after use. This means they are designed to come from the earth and return to it, reducing long-term waste compared to conventional cleaning tools.  

Packaging is also designed to be recyclable and responsibly sourced, helping to reduce overall material impact.  

A growing UK brand with a clear mission

Founded by Laura Harnett, Seep was created to address a gap in the market: while many cleaning liquids had evolved, the tools used alongside them were still largely made from plastic.  

Since launching in 2020, Seep has helped thousands of households switch away from traditional plastic cleaning tools and is working towards a goal of eliminating 1 billion plastic cleaning items from landfill.  

Seep – Frequently asked questions

What makes Seep products different?
Seep focuses on cleaning tools rather than liquids, replacing common plastic items with alternatives made from renewable materials such as cellulose and loofah.

Do Seep products release microplastics?
No, Seep products are designed without plastic fibres, meaning they do not release microplastics during use.  

Are Seep products effective?
Yes, Seep products are tested to perform as well as or better than conventional cleaning tools.  

What materials are used in Seep products?
Materials include natural fibres such as loofah and cellulose, chosen for durability and performance