Clorox logo reflects sustainability of cleaning products

Clorox logo reflects sustainability of cleaning productsA revision of its company logo has allowed cleaning products developer Clorox to reflect its commitment to sustainability.

Since its foundation in 1913, the company - which owns the Brita water filtration brand and the Burt's Bees natural skin care range - has been symbolised by a diamond-shaped logo with the word Clorox at its centre.

In 2009 the logo was simply a blue diamond, with white highlights at its left and right corners and the company name across its middle.

Now it has been updated, breaking the diamond open to allow the words "The Clorox Company" to extend to either side.

Green swishes have also been added along the top-left and bottom-right edges of the diamond, representing the green ambitions of the cleaning products developer.

Chairman and chief executive officer Don Knauss says: "We've kept visual elements that reflect our heritage but we emphasised our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability."ADNFCR-2539-ID-800098739-ADNFCR
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