Clorox logo reflects sustainability of cleaning products

Clorox logo reflects sustainability of cleaning productsA revision of its company logo has allowed cleaning products developer Clorox to reflect its commitment to sustainability.

Since its foundation in 1913, the company - which owns the Brita water filtration brand and the Burt's Bees natural skin care range - has been symbolised by a diamond-shaped logo with the word Clorox at its centre.

In 2009 the logo was simply a blue diamond, with white highlights at its left and right corners and the company name across its middle.

Now it has been updated, breaking the diamond open to allow the words "The Clorox Company" to extend to either side.

Green swishes have also been added along the top-left and bottom-right edges of the diamond, representing the green ambitions of the cleaning products developer.

Chairman and chief executive officer Don Knauss says: "We've kept visual elements that reflect our heritage but we emphasised our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability."ADNFCR-2539-ID-800098739-ADNFCR
This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here
Don't miss out on our special offers!

Why not subscribe to our newsletter to hear about upcoming news and offers and get 10% off your first order?

If you change your mind you can unsubscribe at any time.

Oops, there was a problem with your email address

Please confirm your email address in the email we've sent you in order to receive your discount code. Don’t forget to check your spam folder as occasionally our emails find themselves there. Thank you.

Welcome to BigGreenSmile!