All pure beginnings products are organically formulated using certified organic ingredients. Pure Beginnings products do not contain parabens, petrochemicals, sulphated surfactants such as SLS, ethoxylated or PEG ingredients, propylene glycol, as well as any synthetic fragrances or colourants.
Pure Beginnings is committed to fair trade practices and protecting biodiversity. Pure Beginnings is a Phytotrade Africa accredited partner, a non profit trade association that promotes sustainable production and fair trade amongst rural communities in Sub-Saharan Africa.
Pure Beginnings products are endorsed by Beauty Without Cruelty South Africa. They, or their ingredients, have not been tested on animals. They are suitable for vegans as they do not contain any animal products.