Our Standards

Trust. It’s a little word, but an important one. We believe that trust has to be earned. It’s important to know what you stand for and to keep your promises. So that’s what we do. We can’t promise you that we’re 100% perfect. But we can promise that we’re one of the good guys, we don’t do greenwashing, and that we’re working to get better all the time.

Delivering a great shopping experience

We want sustainable shopping to be the norm. To make that vision a reality, we need to give our customers a great shopping experience. That means honest, un-filtered reviews. Competitive prices. Personalised offers. No quibble returns. And excellent customer service.

Helping our customers on their journeys of discovery

Shopping should be fun. We showcase the best natural, sustainable products from around the globe. We’re always hunting for innovative new brands to work with, and we want to help you to discover your new favourite products.

High standards

All our brands have to meet our strict Supplier Code of Conduct to make sure they’re walking the walk as well as talking the talk. We scrutinise every product we sell to make sure it meets the following criteria:


No animal testing

We’re a team of animal lovers, so we won’t sell products that have been tested on bunnies, budgies, mice, monkeys or any other creature. We have a strict fixed cut-off date policy.


No phthalates

Phthalates have been linked to all sorts of health problems. We won’t risk the health of our customers (or of the planet), so they’re banned in our store.

No parabens

While the jury is still out on parabens, there are plenty of safe alternatives, so why take the risk?

No palm oil, unless it's ethical and sustainable

You will find palm oil in some of our products, but we always checked that it’s been responsibly sourced.

No other ‘nasties’

We have a very long list of banned ingredients (130 and counting).

Reducing plastic

We know plastic is a huge concern for many of our customers. We’re doing everything we can to reduce it at Big Green Smile. That includes using 100% plastic-free, biodegradable packaging, banning plastic baby wipes, and extending our plastic-free range.

You can now buy a wide range of plastic-free products from Big Green Smile, including biodegradable bags, reusable washing up sponges, eco-friendly shampoo bars and lots, lots more. We sold over 200,000 plastic-free products in 2023 and plan to go even further in the years to come.

Read about our fight against plastic here

Working towards net-zero

We’re working to become carbon neutral and our Scope 1 & 2 carbon emissions are on track to reach net-zero by 2030. 

Any questions? Get in touch with our customer services team and they’ll be happy to help.