The Salt of the Earth deodorant was launched that same year. With the help of the UK Design Council in 2008 the deodorants had a facelift and were re-branded as "Salt of the Earth" which was hugely successful and is used as a case study by the UK Design Council.
Salt of the Earth continue to innovate, recently adding Honeysuckle Extract (a new and exciting natural antibacterial) to their spray deodorants.
Salt of the Earth deodorants are free from aluminium chlorohydrate, alcohol, CFC's, propellents and parabens.