Women, on average, spend up to a year of their lives choosing what to wear. Apparently. There are no statistics available for men, so I’ll make one up - 20 seconds a day.

And this made up statistic by me almost matches the real statistic for how much time we put into choosing how to care for our clothes.

Ada says: "Wear and Care is about loving your favourite clothes for longer and giving yourself a little pat on the back for caring for the world around you at the same time.

"Ecover does everything as sustainably and ecologically as possible from start to finish, thinking of all the little things that make the difference – so you only have to think about one thing – choosing it."

Here at BigGreenSmile we have the full basket of Ecover’s laundry products, from Concentrated Bio and Non-Bio, developed for use at 30°C, helping to save energy, to Delicate Laundry Liquid, perfect for finer fabrics such as cashmere or chiffon.

You’ll also find plant based, naturally fragranced Fabric Softener, and Stain Remover that can work on everything from make-up to red wine.

Emma Bennetts, Ecover’s Brand Manager says: "We all recycle newspapers, reuse shopping bags and refill empties on a daily basis, and now it’s easy to Wear and Care with Ecover. With a product to care for every garment, you can do the wearing and we do the caring!"

Thanks Emma. And thanks Ada. But can you help me find that missing sock now please?*

[Image: Ecover]

*Recycled joke.