Method, the San Franciscan maker of green household cleaning products, has gone and made a bottle out of rubbish collected from the Pacific Ocean.
It’s proven such a success that the mayor of San Francisco, Ed Lee, declared September 15 "Method Day".
Method teamed up with recycling company Envision Plastics to collect the rubbish from an area known as the Great Pacific Garbage Patch (or, if you prefer, the Pacific Trash Vortex); a gyre of marine litter in the central North Pacific Ocean where small bits of plastic and ocean debris can be found, swirling around (that’s a gyre for you; I looked it up).
Adam Lowry, co-founder of Method, said: "We’ve created a usable bottle from ocean plastic and upcycled it into something useful that can be recycled again and again.
"Our ultimate goal is to raise awareness that the real solution to plastic pollution lies in reusing and recycling the plastic that’s already on the planet."
The bottles are, of course, perfect by the end of the recycling process, having being cleaned of contaminants, blended, and then remanufactured into high quality plastic. So, no lingering smell of ocean spray, which, possibly, seems a bit of a shame.
Still, I can always compensate by enjoying the heavenly smells of Method’s fantastic laundry detergent which comes with a lovely Fresh Air fragrance.
The recycled bottles also get the backing of the US Environmental Protection Agency. Lisa P. Jackson said on behalf of the EPA: "This innovation demonstrates what America, California and forward-thinking companies like Method can accomplish when they combine strong business principles with responsible actions to protect our health and the world around us.
"By transforming the trash in our oceans into usable products that are safe for our children, our environment and our future, Method has proven that green business can grow our economy and create jobs."
And the Mayor, on "Method Day", said: "Today’s announcement by San Francisco-based Method demonstrates our city’s commitment to creative, innovative, and sustainable technology companies.
"By creating bottles made from ocean debris, they are demonstrating that San Francisco is a place for big ideas."
Well done one and all, and congratulations to the People Against Dirty for getting their own day.
[Image: Large gyre east of Japan by NASA Goddard Photo and Video]