Beer giants Budweiser have been urging men to save water by not shaving, in the build-up to World Environment Day on June 5.
The "Grow One. Save a Million" campaign aims to save millions of gallons of water. Each time we shave we use around five gallons of the precious stuff.
Last year, more than 1,200 employees from Budweiser stopped shaving for one week prior to World Environment Day and saved a massive 42,000 gallons of water. This year they’re inviting everyone to take part.
Water is, obviously, a key ingredient of beer, and this is why Budweiser takes its conservation so seriously.
Kathy Casso, vice president of corporate social responsibility at Anheuser-Busch, said: "In the past three years alone, our 12 US breweries have reduced water use by 34%.
"Additionally, our employees and their families take action by volunteering to participate in local river cleanup projects in communities across the country."
In recognition of World Environment Day, Budweiser is donating $150,000 to River Network, as they did last year, to help support their projects, including river cleanups, education programmes, tree plantings and various environmental activities to benefit the local communities in the company’s 12 US brewery cities.
You don’t have to be in America to take part. I’ve just taken the pledge on the Budweiser Facebook page (that's me in the pic). Go on! Why not? It’s fun! Maybe. And ideal for lazy scruffs like me. There’s even a daily tracker showing just how much water has been saved so far.
If you’re feeling left out - perhaps because you’re female - Budweiser encourages the "ladies" to take part by "recruiting male friends or family members." I say, "ladies", join in if you want. You can all stop shaving too!
And then, on June 6, why not invest in our range of natural men's shaving products to get rid of the itchy birds nest.
[Image: Zoe Leigh Parker]