Men are increasingly demanding natural skin care products, according to the editor of Men’s Health magazine.
Lee Kynaston says blokes are now inquiring and requesting all-natural products for their unique skin care issues, SkinInc website reports.
Apparently men are worried that looking old and showing signs of ageing, such as wrinkles, could make them less competitive in the workplace.
SkinInc also reports other increasing trends in the natural skin care industry.
Sales of organic cosmetics in the USA are increasing every year, and baby boomers are looking for healthier alternatives including natural or organic food, clothing, make-up and even pet food.
Young people are also increasingly going for organic food, clothing and skin care, says the website.
Chemists are now rushing to satisfy this demand - just make sure that you go for products which are really “green” and “natural”.
Look out for products which are accredited by organisations such as the Soil Association, USDA (United States Department of Agriculture) National Organic Program, Eco Cert or the Energy Saving Trust.
[Image: Josh Pesavento]