With ingredients including superfruit pomegranate, Burt's Bees' natural beauty products seem good enough to eat, Malay Mail Online reports.

Pomegranate has a number of applications in natural beauty, the publication notes, including its ability to defend the body against free radicals.

Readers are told: "Pomegranate is rich in antioxidants and provides the perfect shield from pollution and environmental stresses.

"The pomegranate oil is also a great source of punicic acid, an Omega 5 conjugated fatty acid."

Pomegranate is a main ingredient of Burt's Bees' Naturally Ageless range, designed to defy the progress of the years for its users.

The Naturally Ageless range includes anti wrinkle solutions designed for different applications and different times of day.

Among them is the Skin Firming Night Creme, designed for overnight use, as well as a Line Diminishing Day Lotion for use during daylight hours, with a Line Smoothing Eye Creme for fine lines around the eyes.