The international demand for organic natural beauty products has been growing rapidly, which suggests that consumers may be shifting away from conventional synthetic cosmetics.

Beautyworld Middle East 2010 will take place at the Dubai International Convention and Exhibition Centre from June 1st to 3rd and organic natural beauty products are expected to be one of the key areas of interest at the event.

Ahmed Pauwels, chief executive of Epoc Messe Frankfurt, who is organising the show, noted that consumers are becoming increasingly aware of the benefits of using chemical-free products.

"As consumer awareness over product ingredients increases, so too does the search for easier and more natural beauty solutions," he said.

Continued growth is expected in this sector, according to the event's organiser, as it is estimated that one in three consumers in America and Europe prefer natural or organic cosmetics.

Companies such as Weleda are dedicated to using all-natural ingredients in their products and farms most of its own resources biodynamically.