Natural sun care products can be part of an all-round health routine that allows a natural tan to build up while minimising the risk of conditions such as skin cancer.

Bevis Man of the British Skin Foundation warns against going out in bright sun with few clothes and only a thin layer of low-protection sun cream.

"The majority of people do not apply sunscreen thickly enough," he says. "We would recommend using a sun protection factor of 30 or higher."

Natural sun care products from Jason fit this description, with no alcohol, moisturising vitamin E and shea butter ingredients.

Their tear-free, water-resistant formulation is also ideal for younger users who might be in and out of the pool.

Meanwhile, grown-ups can complement their natural skin care regime by making sure they keep an extra layer of loose-fitting clothing on when out in bright sunlight.

This adds an extra natural barrier to the harmful rays, further reducing the health risks.