Using natural beauty products is just as important to staying in shape as eating and drinking healthily, it has been suggested.

When consumers think about their wellbeing, the first thing which often springs to mind is the quality of their diet, claimed Amy Melser, a correspondent for the Justice.

But she pointed out that using natural beauty products can be just as essential to maintaining a person's health.

"The skin and hair absorb lotions and conditioners, so why not make them as healthy as possible?" she commented.

She went on to explain that turning to chemical-free natural beauty supplies does not mean that consumers are forced to cut back on the quality of their skin care regime.

Ms Melser added that products of this type are also kinder to the environment, which in turn "may in fact make you feel more attractive and healthy".

Her comments come after natural skin care expert Melanie Simon of Beautiful You stated that keeping well hydrated is an ideal complement to a good natural beauty regime.