Not enough natural beauty products are available to consumers, if the words of one expert on health and wellbeing are to be believed.

Marni Devlin Moses, who has a masters degree in medical research, said she was inspired to sell her own natural beauty supplies in Edmonton, Canada, after struggling to find goods which were free of chemicals.

She told the town's Journal newspaper that she was keen to find products which were safer for her, her husband Audric and her children to use.

After struggling to source truly organic and all-natural beauty treatments, the couple decided to take a more proactive approach by opening their own store.

She said: "We just felt a real void in the market for products that were safe. That really spurred us on.

"We found there are options, but they just aren't easy to find."

Ms Moses' comments come after natural beauty blogger Madame B Fatale recommended Weleda Wild Rose Body Lotion as an ideal gift for Valentine's Day.