During the recession, many industries felt the effect of decreased consumer spending and struggled to cope.
But the make-up industry just kept on going, according to an expert from The Vitality Show.
Sales of make-up increased during times of the recession because people could not afford to take a holiday or buy a new house and so spent money on natural beauty
products "to pick themselves up", according to Catherine Dean, marketing executive at The Vitality Show.
She said: "People are buying the key pieces, whether it's a new foundation, investing in a really nice massage or researching what's out there and finding the right products for them."
Many women choose to buy natural skincare products, which are void of chemicals and free from synthetic substances.
According to a press release from Debenhams, British women are using cosmetics well past their use-by date, unaware that products can be a magnet for germs which could cause damage to their health and looks.