While attention may be focused on the general election on May 6th, Melvita is calling voters to action on a poll that's all about natural beauty.

The natural beauty brand's Rose Nectar Day Cream is up for an award in lookfantastic's Hair and Beauty Awards 2010.

Melvita urges of Brits on its Twitter profile: "Before you cast your vote on May 6th, vote for Melvita Rose Nectar Day Cream in the lookfantastic awards!"

The product is listed as a nominee for Best Face Care Product in the Natural & Organic section of the awards.

In order to vote, you must be a registered member of lookfantastic's website.

From there, Melvita says it is simply a matter of reaching page four of the voting form and ticking the appropriate box.

Completing the form also entitles voters to gain entry into a prize draw to win a hamper containing the winning products.